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A LWAY S L E A R N I N G Slide 1
Organizing and
Visualizing Variables
Chapter 2
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 2
Objectives
In this chapter you learn:
 How to organize and visualize categorical
variables.
 How to organize and visualize numerical
variables.
 How to summarize a mix of variables.
 How to avoid making common errors when
organizing and visualizing variables.
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 3
Organizing Data Creates Both
Tabular And Visual Summaries
 Summaries both guide further exploration and
sometimes facilitate decision making.
 Visual summaries enable rapid review of larger
amounts of data & show possible significant
patterns.
 Often, the Organize and Visualize step in
DCOVA occur concurrently.
DCOVA
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A LWAY S L E A R N I N G Slide 4
Categorical Data Are Organized By
Utilizing Tables
Categorical
Data
Tallying Data
Summary
Table
DCOVA
One
Categorical
Variable
Two
Categorical
Variables
Contingency
Table
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A LWAY S L E A R N I N G Slide 5
Organizing Categorical Data:
Summary Table
 A summary table tallies the frequencies or percentages of items in a set
of categories so that you can see differences between categories.
Devices Used To Watch Movies or TV Shows Percent
Television Set 49%
Tablet 9%
Smartphone 10%
Laptop / Desktop 32%
DCOVA
Devices Millennials Use to Watch Movies or Television Shows
Source: Data extracted and adapted from A. Sharma, “Big Media Needs to Embrace
Digital Shift Not Fight It,” Wall Street Journal, June 22, 2016, p. 1-2.
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 6
A Contingency Table Helps Organize
Two or More Categorical Variables
 Used to study patterns that may exist between
the responses of two or more categorical
variables.
 Cross tabulates or tallies jointly the responses
of the categorical variables.
 For two variables the tallies for one variable are
located in the rows and the tallies for the
second variable are located in the columns.
DCOVA
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A LWAY S L E A R N I N G Slide 7
Contingency Table - Example
 A random sample of 400
invoices is drawn.
 Each invoice is categorized
as a small, medium, or large
amount.
 Each invoice is also
examined to identify if there
are any errors.
 This data are then organized
in the contingency table to
the right.
DCOVA
No
Errors Errors Total
Small
Amount
170 20 190
Medium
Amount
100 40 140
Large
Amount
65 5 70
Total 335 65 400
Contingency Table Showing
Frequency of Invoices Categorized
By Size and The Presence Of Errors
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A LWAY S L E A R N I N G Slide 8
Contingency Table Based On
Percentage Of Overall Total
No
Errors Errors Total
Small
Amount
170 20 190
Medium
Amount
100 40 140
Large
Amount
65 5 70
Total 335 65 400
DCOVA
No
Errors Errors Total
Small
Amount
42.50% 5.00% 47.50%
Medium
Amount
25.00% 10.00% 35.00%
Large
Amount
16.25% 1.25% 17.50%
Total 83.75% 16.25% 100.0%
42.50% = 170 / 400
25.00% = 100 / 400
16.25% = 65 / 400
83.75% of sampled invoices
have no errors and 47.50%
of sampled invoices are for
small amounts.
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 9
Contingency Table Based On
Percentage of Row Totals
No
Errors Errors Total
Small
Amount
170 20 190
Medium
Amount
100 40 140
Large
Amount
65 5 70
Total 335 65 400
DCOVA
No
Errors Errors Total
Small
Amount
89.47% 10.53% 100.0%
Medium
Amount
71.43% 28.57% 100.0%
Large
Amount
92.86% 7.14% 100.0%
Total 83.75% 16.25% 100.0%
89.47% = 170 / 190
71.43% = 100 / 140
92.86% = 65 / 70
Medium invoices have a larger
chance (28.57%) of having
errors than small (10.53%) or
large (7.14%) invoices.
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A LWAY S L E A R N I N G Slide 10
Contingency Table Based On
Percentage Of Column Totals
No
Errors Errors Total
Small
Amount
170 20 190
Medium
Amount
100 40 140
Large
Amount
65 5 70
Total 335 65 400
DCOVA
No
Errors Errors Total
Small
Amount
50.75% 30.77% 47.50%
Medium
Amount
29.85% 61.54% 35.00%
Large
Amount
19.40% 7.69% 17.50%
Total 100.0% 100.0% 100.0%
50.75% = 170 / 335
30.77% = 20 / 65
There is a 61.54% chance
that invoices with errors are
of medium size.
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A LWAY S L E A R N I N G Slide 11
Tables Used For Organizing
Numerical Data
Numerical Data
Ordered Array
DCOVA
Cumulative
Distributions
Frequency
Distributions
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A LWAY S L E A R N I N G Slide 12
Organizing Numerical Data:
Ordered Array
 An ordered array is a sequence of data, in rank order, from the
smallest value to the largest value.
 Shows range (minimum value to maximum value).
 May help identify outliers (unusual observations).
Age of
Surveyed
College
Students
Day Students
16 17 17 18 18 18
19 19 20 20 21 22
22 25 27 32 38 42
Night Students
18 18 19 19 20 21
23 28 32 33 41 45
DCOVA
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A LWAY S L E A R N I N G Slide 13
Organizing Numerical Data:
Frequency Distribution
 The frequency distribution is a summary table in which the data are
arranged into numerically ordered classes.
 You must give attention to selecting the appropriate number of class
groupings for the table, determining a suitable width of a class grouping,
and establishing the boundaries of each class grouping to avoid
overlapping.
 The number of classes depends on the number of values in the data. With
a larger number of values, typically there are more classes. In general, a
frequency distribution should have at least 5 but no more than 15 classes.
 To determine the width of a class interval, you divide the range (Highest
value–Lowest value) of the data by the number of class groupings
desired.
DCOVA
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A LWAY S L E A R N I N G Slide 14
Organizing Numerical Data:
Frequency Distribution Example
Example: A manufacturer of insulation randomly
selects 20 winter days and records the daily high
temperature.
24, 35, 17, 21, 24, 37, 26, 46, 58, 30, 32, 13, 12, 38, 41, 43, 44, 27, 53, 27
DCOVA
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A LWAY S L E A R N I N G Slide 15
Organizing Numerical Data:
Frequency Distribution Example
 Sort raw data in ascending order:
12, 13, 17, 21, 24, 24, 26, 27, 27, 30, 32, 35, 37, 38, 41, 43, 44, 46, 53, 58.
 Find range: 58 - 12 = 46.
 Select number of classes: 5 (usually between 5 and 15).
 Compute class interval (width): 10 (46/5 then round up).
 Determine class boundaries (limits):

Class 1: 10 but less than 20.

Class 2: 20 but less than 30.

Class 3: 30 but less than 40.

Class 4: 40 but less than 50.

Class 5: 50 but less than 60.
 Compute class midpoints: 15, 25, 35, 45, 55.
 Count observations & assign to classes.
DCOVA
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A LWAY S L E A R N I N G Slide 16
Organizing Numerical Data: Frequency
Distribution Example
Class Midpoints Frequency
10 but less than 20 15 3
20 but less than 30 25 6
30 but less than 40 35 5
40 but less than 50 45 4
50 but less than 60 55 2
Total 20
Data in ordered array:
12, 13, 17, 21, 24, 24, 26, 27, 27, 30, 32, 35, 37, 38, 41, 43, 44, 46, 53, 58
DCOVA
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A LWAY S L E A R N I N G Slide 17
Class Frequency
10 but less than 20 3 .15 15%
20 but less than 30 6 .30 30%
30 but less than 40 5 .25 25%
40 but less than 50 4 .20 20%
50 but less than 60 2 .10 10%
Total 20 1.00 100%
Relative
Frequency Percentage
Organizing Numerical Data: Relative &
Percent Frequency Distribution Example
DCOVA
Relative Frequency = Frequency / Total, e.g. 0.10 = 2 / 20
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A LWAY S L E A R N I N G Slide 18
10 but less than 20 3 15% 3 15%
20 but less than 30 6 30% 9 45%
30 but less than 40 5 25% 14 70%
40 but less than 50 4 20% 18 90%
50 but less than 60 2 10% 20 100%
Total 20 100% 20 100%
Organizing Numerical Data: Cumulative
Frequency Distribution Example
Class Percentage
Cumulative
Percentage
Cumulative Percentage = Cumulative Frequency / Total * 100 e.g. 45% = 100*9/20
Frequency
Cumulative
Frequency
DCOVA
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A LWAY S L E A R N I N G Slide 19
Why Use a Frequency Distribution?
 It condenses the raw data into a more
useful form.
 It allows for a quick visual interpretation of
the data.
 It enables the determination of the major
characteristics of the data set including
where the data are concentrated /
clustered.
DCOVA
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A LWAY S L E A R N I N G Slide 20
Frequency Distributions:
Some Tips
 Different class boundaries may provide different pictures for
the same data (especially for smaller data sets).
 Shifts in data concentration may show up when different
class boundaries are chosen.
 As the size of the data set increases, the impact of
alterations in the selection of class boundaries is greatly
reduced.
 When comparing two or more groups with different sample
sizes, you must use either a relative frequency or a
percentage distribution.
DCOVA
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A LWAY S L E A R N I N G Slide 21
Visualizing Categorical Data
Through Graphical Displays
Categorical
Data
Visualizing Data
Bar
Chart
Summary
Table For One
Variable
Contingency
Table For Two
Variables
Side By Side
Bar Chart
DCOVA
Pie or
Doughnut Chart
Pareto
Chart
Doughnut
Chart
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A LWAY S L E A R N I N G Slide 22
Visualizing Categorical Data:
The Bar Chart
 The bar chart visualizes a categorical variable as a series of bars. The
length of each bar represents either the frequency or percentage of
values for each category. Each bar is separated by a space called a gap.
DCOVA
Devices
Used to
Watch
Percent
Television Set 49%
Tablet 9%
Smartphone 10%
Laptop /
Desktop
32%
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A LWAY S L E A R N I N G Slide 23
Visualizing Categorical Data:
The Pie Chart
 The pie chart is a circle broken up into slices that represent categories.
The size of each slice of the pie varies according to the percentage in
each category.
DCOVA
Devices
Used to
Watch
Percent
Television Set 49%
Tablet 9%
Smartphone 10%
Laptop /
Desktop
32%
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A LWAY S L E A R N I N G Slide 24
Visualizing Categorical Data:
The Doughnut Chart DCOVA
 The doughnut chart is the outer part of a circle broken up into pieces
that represent categories. The size of each piece of the doughnut varies
according to the percentage in each category.
Devices
Used to
Watch
Percent
Television Set 49%
Tablet 9%
Smartphone 10%
Laptop /
Desktop
32%
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A LWAY S L E A R N I N G Slide 25
Visualizing Categorical Data:
The Pareto Chart
 Used to portray categorical data (nominal
scale).
 A vertical bar chart, where categories are
shown in descending order of frequency.
 A cumulative polygon is shown in the same
graph.
 Used to separate the “vital few” from the “trivial
many.”
DCOVA
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A LWAY S L E A R N I N G Slide 26
Visualizing Categorical Data:
The Pareto Chart (con’t) DCOVA
Cumulative
Cause Frequency Percent Percent
Warped card jammed 365 50.41% 50.41%
Card unreadable 234 32.32% 82.73%
ATM malfunctions 32 4.42% 87.15%
ATM out of cash 28 3.87% 91.02%
Invalid amount requested 23 3.18% 94.20%
Wrong keystroke 23 3.18% 97.38%
Lack of funds in account 19 2.62% 100.00%
Total 724 100.00%
Source: Data extracted from A. Bhalla, “Don’t Misuse the Pareto Principle,” Six Sigma Forum
Magazine, May 2009, pp. 15–18.
Ordered Summary Table For Causes
Of Incomplete ATM Transactions
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A LWAY S L E A R N I N G Slide 27
Visualizing Categorical Data:
The Pareto Chart (con’t) DCOVA
The “Vital
Few”
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A LWAY S L E A R N I N G Slide 28
Visualizing Categorical Data:
Side By Side Bar Charts
 The side by side bar chart represents the data from a contingency
table.
DCOVA
No Errors
Errors
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Invoice Size Split Out By Errors
& No Errors
Large Medium Small
Invoices with errors are much more likely to be of
medium size (61.5% vs 30.8% & 7.7%).
No
Errors Errors Total
Small
Amount
50.75% 30.77% 47.50%
Medium
Amount
29.85% 61.54% 35.00%
Large
Amount
19.40% 7.69% 17.50%
Total 100.0% 100.0% 100.0%
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A LWAY S L E A R N I N G Slide 29
Visualizing Categorical Data:
Doughnut Charts
 A Doughnut Chart can be used to represent the data from a contingency table.
DCOVA
Invoices with errors are much more likely to be of
medium size (61.5% vs 30.8% & 7.7%).
No
Errors Errors Total
Small
Amount
50.75% 30.77% 47.50%
Medium
Amount
29.85% 61.54% 35.00%
Large
Amount
19.40% 7.69% 17.50%
Total 100.0% 100.0% 100.0%
30.8%
61.5%
7.7%
30.8%
29.9%
19.4%
Invoice Size & Errors
Inner Ring With Errors, Outer Ring No
Errors
Small Medium Large
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A LWAY S L E A R N I N G Slide 30
Visualizing Numerical Data
By Using Graphical Displays
Numerical Data
Ordered Array
Stem-and-Leaf
Display Histogram Polygon Ogive
Frequency Distributions
and
Cumulative Distributions
DCOVA
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A LWAY S L E A R N I N G Slide 31
Stem-and-Leaf Display
 A simple way to see how the data are distributed
and where concentrations of data exist.
METHOD: Separate the sorted data series
into leading digits (the stems) and
the trailing digits (the leaves).
DCOVA
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A LWAY S L E A R N I N G Slide 32
Organizing Numerical Data:
Stem and Leaf Display
 A stem-and-leaf display organizes data into groups (called
stems) so that the values within each group (the leaves)
branch out to the right on each row.
Stem Leaf
1 67788899
2 0012257
3 28
4 2
Age of College Students
Day Students Night Students
Stem Leaf
1 8899
2 0138
3 23
4 15
Age of
Surveye
d College
Students
Day Students
16 17 17 18 18 18
19 19 20 20 21 22
22 25 27 32 38 42
Night Students
18 18 19 19 20 21
23 28 32 33 41 45
DCOVA
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A LWAY S L E A R N I N G Slide 33
Visualizing Numerical Data:
The Histogram
 A vertical bar chart of the data in a frequency distribution is
called a histogram.
 In a histogram there are no gaps between adjacent bars.
 The class boundaries (or class midpoints) are shown on the
horizontal axis.
 The vertical axis is either frequency, relative frequency, or
percentage.
 The height of the bars represent the frequency, relative
frequency, or percentage.
DCOVA
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A LWAY S L E A R N I N G Slide 34
Visualizing Numerical Data:
The Histogram
Class Frequency
10 but less than 20 3 .15 15
20 but less than 30 6 .30 30
30 but less than 40 5 .25 25
40 but less than 50 4 .20 20
50 but less than 60 2 .10 10
Total 20 1.00 100
Relative
Frequency Percentage
0
2
4
6
8
5 15 25 35 45 55 More
Frequency
Histogram: Age Of Students
(In a percentage
histogram the vertical
axis would be defined to
show the percentage of
observations per class).
DCOVA
Histogram: Temperature
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A LWAY S L E A R N I N G Slide 35
Visualizing Numerical Data:
The Percentage Polygon
 A percentage polygon is formed by having the midpoint of
each class represent the data in that class and then connecting
the sequence of midpoints at their respective class
percentages.
 The cumulative percentage polygon, or ogive, displays the
variable of interest along the X axis, and the cumulative
percentages along the Y axis.
 Useful when there are two or more groups to compare.
DCOVA
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A LWAY S L E A R N I N G Slide 36
Visualizing Numerical Data:
The Frequency Polygon DCOVA
Useful When Comparing Two or More Groups
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A LWAY S L E A R N I N G Slide 37
Visualizing Numerical Data:
The Percentage Polygon
DCOVA
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A LWAY S L E A R N I N G Slide 38
Visualizing Numerical Data:
The Cumulative Percentage Polygon (Ogive)
DCOVA
Useful When Comparing Two or More Groups
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A LWAY S L E A R N I N G Slide 39
DCOVA
Visualizing Numerical Data:
The Cumulative Percentage Polygon (Ogive)
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A LWAY S L E A R N I N G Slide 40
Visualizing Two Numerical Variables
By Using Graphical Displays
Two Numerical
Variables
Scatter
Plot
Time-
Series
Plot
DCOVA
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A LWAY S L E A R N I N G Slide 41
Visualizing Two Numerical
Variables: The Scatter Plot
 Scatter plots are used for numerical data consisting of paired
observations taken from two numerical variables.
 One variable’s values are displayed on the horizontal or X
axis and the other variable’s values are displayed on the
vertical or Y axis.
 Scatter plots are used to examine possible relationships
between two numerical variables.
DCOVA
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A LWAY S L E A R N I N G Slide 42
Scatter Plot Example
Volume
per day
Cost per
day
23 125
26 140
29 146
33 160
38 167
42 170
50 188
55 195
60 200
Cost per Dayvs. Production Volume
0
50
100
150
200
250
20 30 40 50 60 70
Volume per Day
C
ost
per
D
ay
DCOVA
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A LWAY S L E A R N I N G Slide 43
 A Time-Series Plot is used to study
patterns in the values of a numeric
variable over time.
 The Time-Series Plot:
 Numeric variable’s values are on the
vertical axis and the time period is on
the horizontal axis.
Visualizing Two Numerical
Variables: The Time Series Plot
DCOVA
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A LWAY S L E A R N I N G Slide 44
Time Series Plot Example
0
20
40
60
80
100
120
2008 2010 2012 2014 2016 2018
Number
of
Franchises
Year
Number of Franchises, 1996-2004
Year
Number of
Franchises
2009 43
2010 54
2011 60
2012 73
2013 82
2014 95
2015 107
2016 99
2017 95
DCOVA
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A LWAY S L E A R N I N G Slide 45
 A multidimensional contingency table is constructed by
tallying the responses of three or more categorical variables.
 Can be used to discover possible patterns and relationships in
multidimensional data that simpler tables and charts would fail to
make apparent.
 As a practical rule, tables should be limited to no more than
three or four variables.
 In typical use, these tables:
 Extend contingency tables to two or more row or column variables, or
 Replace the frequencies found in a contingency table with summary
information about a numeric variable.
Organizing A Mix Of Variables: The
Multidimensional Contingency Table
DCOVA
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A LWAY S L E A R N I N G Slide 46
A Multidimensional Contingency Table
Tallies Responses Of Three or More
Categorical Variables
Two Dimensional Table Showing
Fund Type and Risk Level for
sample of 479 retirement funds.
DCOVA
Three Dimensional Table
Showing Fund Type, Market
Cap, and Risk Level for the
sample of the 479 retirement
funds.
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A LWAY S L E A R N I N G Slide 47
Excel, Minitab, and JMP Can Be Used To
Create Multidimensional Contingency Tables
 In Excel creating a Pivot Table yields an interactive
display of this type.
 In JMP you can create a table that is also interactive.
 In Minitab you can create such a table but it is not
interactive.
 JMP and Minitab have many specialized statistical &
graphical procedures (not covered in this book) to
analyze & visualize multidimensional data.
DCOVA
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A LWAY S L E A R N I N G Slide 48
Drilling-Down On A Table Reveals
The Data The Table Summarizes
 Clicking a cell in an Excel table displays the
rows of data associated with that cell.
 Clicking a cell in a JMP table highlights those
the rows of data that are the source for that cell.
 Drill-down is perhaps the simplest form of data
discovery.
DCOVA
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A LWAY S L E A R N I N G Slide 49
Drill-Down Reveals The Data
Underlying A Higher-Level Summary
DCOVA
Results of drilling down to
the details about small value
funds with low risk revealing
the ten-year return ranges from
4.83% to 9.44%.
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A LWAY S L E A R N I N G Slide 50
Displays To Visualize A Mix Of Many
Variables
 Displays are more useful than a multidimensional
contingency table with many row and column
variables.
 The data (not just summary statistics) can be
shown for numerical variables.
 Multiple numerical variables can be presented in
one summarization.
 Visualizations can reveal patterns that can be
hard to see in tables.
DCOVA
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A LWAY S L E A R N I N G Slide 51
Colored Scatter Plots Visualize Both
Numerical Variables & Categorical Variable(s)
DCOVA
Observations:
Large Market Capitalization Funds (red dots)
1. Relatively have best returns and lowest expense ratios.
2. Some have either low returns or high expense ratios or both.
JMP Colored
Scatter Plot
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A LWAY S L E A R N I N G Slide 52
Bubble Charts Extend Scatter Plots
 Use the size of points (called bubbles) to
represent the value of an additional variable.
 In Excel and Minitab the additional variable
must be numerical.
 In JMP the variable can be either numerical or
categorical.
DCOVA
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A LWAY S L E A R N I N G Slide 53
DCOVA
An Excel PivotChart Visualizes Specific
Categories From A PivotTable Summary
Low Risk Small
Market Cap Funds
Have The Highest Mean
Return Among Low Risk
Funds.
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A LWAY S L E A R N I N G Slide 54
Treemaps Are Graphical Displays Of
Contingency Tables
DCOVA
Excel Treemap:
Size of tiles correspond to
the frequency in a cell.
JMP Treemap:
Size of tiles correspond to the value
of the numeric variable Market Cap.
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A LWAY S L E A R N I N G Slide 55
DCOVA
Sparklines Are Compact Time-Series
Visualizations Of Numerical Variables
Movie
revenues
by week
per month
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A LWAY S L E A R N I N G Slide 56
Filtering and Querying Data
 Two operations associated with preparing tabular
or visual summaries are Data Filtering and
Querying.
 Data filtering selects rows of data that match
criteria; specified value(s) for specific variable(s).
 Data Querying is similar but may not select all of
the columns of the matching rows.
 Excel, JMP, and Minitab all have various filtering &
query features.
DCOVA
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A LWAY S L E A R N I N G Slide 57
Example Of JMP & Minitab Filtering /
Querying
DCOVA
Selecting all rows in value retirement funds that
have ten-year return percentages that are greater
than or equal to 9.
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A LWAY S L E A R N I N G Slide 58
Excel Slicers Filter & Query Data
From A Pivot Table
 A slicer is a panel of clickable buttons
superimposed over a worksheet.
 Each button in a slicer represents a unique
value of a variable found in a the source data of
a PivotTable.
 By clicking buttons in the slicer panels, you
query the data.
DCOVA
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A LWAY S L E A R N I N G Slide 59
DCOVA
Example Of Slicers For The
Retirement Funds Workbook
With the four slicers below, you can ask questions such as:
1. What are the attributes of the fund(s) with the lowest expense ratio?
2. What are the expense ratios associated with large market cap value
funds that have a star rating of five?
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A LWAY S L E A R N I N G Slide 60
DCOVA
Answering The Questions
What are the
attributes of the
fund(s) with the
lowest expense ratio?
The updated
PivotTable (not shown
below) reveals only
one such fund.
What are the expense ratios
associated with large market cap value
funds that have a star rating of five?
The expense ratios for these funds are:
0.83, 094, 1.05, 1.09, 1.18, and 1.19.
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A LWAY S L E A R N I N G Slide 61
The Challenges in Organizing
and Visualizing Variables
 When organizing and visualizing data need to
be mindful of:
 The limits of other’s ability to perceive and
comprehend.
 Presentation issues that can undercut the usefulness
of methods from this chapter.
 It is easy to create summaries that:
 Obscure the data or
 Create false impressions.
 Contain Chartjunk
DCOVA
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 62
An Example Of Obscuring Data,
Information Overload
DCOVA
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 63
False Impressions Can Be
Created In Many Ways
 Selective summarization:
 Presenting only part of the data collected.
 Improperly constructed charts:
 Potential pie chart issues.
 Improperly scaled axes.
 A Y axis that does not begin at the origin or is a
broken axis missing intermediate values.
 Chartjunk.
DCOVA
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 64
An Example of Selective Summarization, These
Two Summarizations Tell Totally Different Stories
DCOVA
Company
Change
from
Prior
Year Company Year 1 Year 2 Year 3
A +7.2% A -22.6% -33.2% +7.2%
B +24.4% B -4.5% -41.9% +24.4%
C +24.9% C -18.5% -31.5% +24.9%
D +24.8% D -29.4% -48.1% +24.8%
E +12.5% E -1.9% -25.3% +12.5%
F +35.1% F -1.6% -37.8% +35.1%
G +29.7% G +7.4% -13.6% +29.7%
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 65
How Obvious Is It That Both Pie Charts
Summarize The Same Data? DCOVA
Why is it hard to tell? What would you do to improve?
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 66
Graphical Errors:
No Relative Basis
A’s received by
students.
A’s received by
students.
Bad Presentation
0
200
300
FR SO JR SR
Freq.
10%
30%
FR SO JR SR
FR = Freshmen, SO = Sophomore, JR = Junior, SR = Senior

100
20%
0%
%
Good Presentation
DCOVA
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 67
Graphical Errors:
Compressing the Vertical Axis
Good Presentation
Quarterly Sales Quarterly Sales
Bad Presentation
0
25
50
Q1 Q2 Q3 Q4
$
0
100
200
Q1 Q2 Q3 Q4
$

DCOVA
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 68
Graphical Errors: No Zero Point
on the Vertical Axis
Monthly Sales
36
39
42
45
J F M A M J
$
Graphing the first six months of sales
Monthly Sales
0
39
42
45
J F M A M J
$
36
Good Presentations
Bad Presentation
DCOVA
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 69
Graphical Errors: Chart Junk,
Can You Identify The Junk?
DCOVA
Bad Presentation Good Presentation

Left illustration adapted from S. Watterson, “Liquid Gold—Australians Are Changing the World of Wine. Even the French Seem Grateful.” Time,
November 22, 1999, p. 68-69
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 70
Best Practices for Constructing
Visualizations
 Use the simplest possible visualization.
 Include a title & label all axes.
 Include a scale for each axis if the chart contains axes.
 Begin the scale for a vertical axis at zero & use a
constant scale.
 Avoid 3D or “exploded” effects & the use of chartjunk.
 Use consistent colorings in charts meant to be compared.
 Avoid using uncommon chart types including radar,
surface, bubble, cone, and pyramid charts.
DCOVA
Copyright © 2020 Pearson Education Ltd.
A LWAY S L E A R N I N G Slide 71
Chapter Summary
In this chapter we covered:
 Organizing and visualizing categorical variables.
 Organizing and visualizing numerical variables.
 Summarizing a mix of variables.
 Avoiding common errors when organizing and
visualizing variables.
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basic statistics introduction to statistics presentation of data.pptx

  • 1. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 1 Organizing and Visualizing Variables Chapter 2
  • 2. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 2 Objectives In this chapter you learn:  How to organize and visualize categorical variables.  How to organize and visualize numerical variables.  How to summarize a mix of variables.  How to avoid making common errors when organizing and visualizing variables.
  • 3. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 3 Organizing Data Creates Both Tabular And Visual Summaries  Summaries both guide further exploration and sometimes facilitate decision making.  Visual summaries enable rapid review of larger amounts of data & show possible significant patterns.  Often, the Organize and Visualize step in DCOVA occur concurrently. DCOVA
  • 4. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 4 Categorical Data Are Organized By Utilizing Tables Categorical Data Tallying Data Summary Table DCOVA One Categorical Variable Two Categorical Variables Contingency Table
  • 5. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 5 Organizing Categorical Data: Summary Table  A summary table tallies the frequencies or percentages of items in a set of categories so that you can see differences between categories. Devices Used To Watch Movies or TV Shows Percent Television Set 49% Tablet 9% Smartphone 10% Laptop / Desktop 32% DCOVA Devices Millennials Use to Watch Movies or Television Shows Source: Data extracted and adapted from A. Sharma, “Big Media Needs to Embrace Digital Shift Not Fight It,” Wall Street Journal, June 22, 2016, p. 1-2.
  • 6. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 6 A Contingency Table Helps Organize Two or More Categorical Variables  Used to study patterns that may exist between the responses of two or more categorical variables.  Cross tabulates or tallies jointly the responses of the categorical variables.  For two variables the tallies for one variable are located in the rows and the tallies for the second variable are located in the columns. DCOVA
  • 7. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 7 Contingency Table - Example  A random sample of 400 invoices is drawn.  Each invoice is categorized as a small, medium, or large amount.  Each invoice is also examined to identify if there are any errors.  This data are then organized in the contingency table to the right. DCOVA No Errors Errors Total Small Amount 170 20 190 Medium Amount 100 40 140 Large Amount 65 5 70 Total 335 65 400 Contingency Table Showing Frequency of Invoices Categorized By Size and The Presence Of Errors
  • 8. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 8 Contingency Table Based On Percentage Of Overall Total No Errors Errors Total Small Amount 170 20 190 Medium Amount 100 40 140 Large Amount 65 5 70 Total 335 65 400 DCOVA No Errors Errors Total Small Amount 42.50% 5.00% 47.50% Medium Amount 25.00% 10.00% 35.00% Large Amount 16.25% 1.25% 17.50% Total 83.75% 16.25% 100.0% 42.50% = 170 / 400 25.00% = 100 / 400 16.25% = 65 / 400 83.75% of sampled invoices have no errors and 47.50% of sampled invoices are for small amounts.
  • 9. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 9 Contingency Table Based On Percentage of Row Totals No Errors Errors Total Small Amount 170 20 190 Medium Amount 100 40 140 Large Amount 65 5 70 Total 335 65 400 DCOVA No Errors Errors Total Small Amount 89.47% 10.53% 100.0% Medium Amount 71.43% 28.57% 100.0% Large Amount 92.86% 7.14% 100.0% Total 83.75% 16.25% 100.0% 89.47% = 170 / 190 71.43% = 100 / 140 92.86% = 65 / 70 Medium invoices have a larger chance (28.57%) of having errors than small (10.53%) or large (7.14%) invoices.
  • 10. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 10 Contingency Table Based On Percentage Of Column Totals No Errors Errors Total Small Amount 170 20 190 Medium Amount 100 40 140 Large Amount 65 5 70 Total 335 65 400 DCOVA No Errors Errors Total Small Amount 50.75% 30.77% 47.50% Medium Amount 29.85% 61.54% 35.00% Large Amount 19.40% 7.69% 17.50% Total 100.0% 100.0% 100.0% 50.75% = 170 / 335 30.77% = 20 / 65 There is a 61.54% chance that invoices with errors are of medium size.
  • 11. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 11 Tables Used For Organizing Numerical Data Numerical Data Ordered Array DCOVA Cumulative Distributions Frequency Distributions
  • 12. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 12 Organizing Numerical Data: Ordered Array  An ordered array is a sequence of data, in rank order, from the smallest value to the largest value.  Shows range (minimum value to maximum value).  May help identify outliers (unusual observations). Age of Surveyed College Students Day Students 16 17 17 18 18 18 19 19 20 20 21 22 22 25 27 32 38 42 Night Students 18 18 19 19 20 21 23 28 32 33 41 45 DCOVA
  • 13. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 13 Organizing Numerical Data: Frequency Distribution  The frequency distribution is a summary table in which the data are arranged into numerically ordered classes.  You must give attention to selecting the appropriate number of class groupings for the table, determining a suitable width of a class grouping, and establishing the boundaries of each class grouping to avoid overlapping.  The number of classes depends on the number of values in the data. With a larger number of values, typically there are more classes. In general, a frequency distribution should have at least 5 but no more than 15 classes.  To determine the width of a class interval, you divide the range (Highest value–Lowest value) of the data by the number of class groupings desired. DCOVA
  • 14. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 14 Organizing Numerical Data: Frequency Distribution Example Example: A manufacturer of insulation randomly selects 20 winter days and records the daily high temperature. 24, 35, 17, 21, 24, 37, 26, 46, 58, 30, 32, 13, 12, 38, 41, 43, 44, 27, 53, 27 DCOVA
  • 15. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 15 Organizing Numerical Data: Frequency Distribution Example  Sort raw data in ascending order: 12, 13, 17, 21, 24, 24, 26, 27, 27, 30, 32, 35, 37, 38, 41, 43, 44, 46, 53, 58.  Find range: 58 - 12 = 46.  Select number of classes: 5 (usually between 5 and 15).  Compute class interval (width): 10 (46/5 then round up).  Determine class boundaries (limits):  Class 1: 10 but less than 20.  Class 2: 20 but less than 30.  Class 3: 30 but less than 40.  Class 4: 40 but less than 50.  Class 5: 50 but less than 60.  Compute class midpoints: 15, 25, 35, 45, 55.  Count observations & assign to classes. DCOVA
  • 16. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 16 Organizing Numerical Data: Frequency Distribution Example Class Midpoints Frequency 10 but less than 20 15 3 20 but less than 30 25 6 30 but less than 40 35 5 40 but less than 50 45 4 50 but less than 60 55 2 Total 20 Data in ordered array: 12, 13, 17, 21, 24, 24, 26, 27, 27, 30, 32, 35, 37, 38, 41, 43, 44, 46, 53, 58 DCOVA
  • 17. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 17 Class Frequency 10 but less than 20 3 .15 15% 20 but less than 30 6 .30 30% 30 but less than 40 5 .25 25% 40 but less than 50 4 .20 20% 50 but less than 60 2 .10 10% Total 20 1.00 100% Relative Frequency Percentage Organizing Numerical Data: Relative & Percent Frequency Distribution Example DCOVA Relative Frequency = Frequency / Total, e.g. 0.10 = 2 / 20
  • 18. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 18 10 but less than 20 3 15% 3 15% 20 but less than 30 6 30% 9 45% 30 but less than 40 5 25% 14 70% 40 but less than 50 4 20% 18 90% 50 but less than 60 2 10% 20 100% Total 20 100% 20 100% Organizing Numerical Data: Cumulative Frequency Distribution Example Class Percentage Cumulative Percentage Cumulative Percentage = Cumulative Frequency / Total * 100 e.g. 45% = 100*9/20 Frequency Cumulative Frequency DCOVA
  • 19. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 19 Why Use a Frequency Distribution?  It condenses the raw data into a more useful form.  It allows for a quick visual interpretation of the data.  It enables the determination of the major characteristics of the data set including where the data are concentrated / clustered. DCOVA
  • 20. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 20 Frequency Distributions: Some Tips  Different class boundaries may provide different pictures for the same data (especially for smaller data sets).  Shifts in data concentration may show up when different class boundaries are chosen.  As the size of the data set increases, the impact of alterations in the selection of class boundaries is greatly reduced.  When comparing two or more groups with different sample sizes, you must use either a relative frequency or a percentage distribution. DCOVA
  • 21. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 21 Visualizing Categorical Data Through Graphical Displays Categorical Data Visualizing Data Bar Chart Summary Table For One Variable Contingency Table For Two Variables Side By Side Bar Chart DCOVA Pie or Doughnut Chart Pareto Chart Doughnut Chart
  • 22. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 22 Visualizing Categorical Data: The Bar Chart  The bar chart visualizes a categorical variable as a series of bars. The length of each bar represents either the frequency or percentage of values for each category. Each bar is separated by a space called a gap. DCOVA Devices Used to Watch Percent Television Set 49% Tablet 9% Smartphone 10% Laptop / Desktop 32%
  • 23. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 23 Visualizing Categorical Data: The Pie Chart  The pie chart is a circle broken up into slices that represent categories. The size of each slice of the pie varies according to the percentage in each category. DCOVA Devices Used to Watch Percent Television Set 49% Tablet 9% Smartphone 10% Laptop / Desktop 32%
  • 24. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 24 Visualizing Categorical Data: The Doughnut Chart DCOVA  The doughnut chart is the outer part of a circle broken up into pieces that represent categories. The size of each piece of the doughnut varies according to the percentage in each category. Devices Used to Watch Percent Television Set 49% Tablet 9% Smartphone 10% Laptop / Desktop 32%
  • 25. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 25 Visualizing Categorical Data: The Pareto Chart  Used to portray categorical data (nominal scale).  A vertical bar chart, where categories are shown in descending order of frequency.  A cumulative polygon is shown in the same graph.  Used to separate the “vital few” from the “trivial many.” DCOVA
  • 26. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 26 Visualizing Categorical Data: The Pareto Chart (con’t) DCOVA Cumulative Cause Frequency Percent Percent Warped card jammed 365 50.41% 50.41% Card unreadable 234 32.32% 82.73% ATM malfunctions 32 4.42% 87.15% ATM out of cash 28 3.87% 91.02% Invalid amount requested 23 3.18% 94.20% Wrong keystroke 23 3.18% 97.38% Lack of funds in account 19 2.62% 100.00% Total 724 100.00% Source: Data extracted from A. Bhalla, “Don’t Misuse the Pareto Principle,” Six Sigma Forum Magazine, May 2009, pp. 15–18. Ordered Summary Table For Causes Of Incomplete ATM Transactions
  • 27. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 27 Visualizing Categorical Data: The Pareto Chart (con’t) DCOVA The “Vital Few”
  • 28. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 28 Visualizing Categorical Data: Side By Side Bar Charts  The side by side bar chart represents the data from a contingency table. DCOVA No Errors Errors 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% Invoice Size Split Out By Errors & No Errors Large Medium Small Invoices with errors are much more likely to be of medium size (61.5% vs 30.8% & 7.7%). No Errors Errors Total Small Amount 50.75% 30.77% 47.50% Medium Amount 29.85% 61.54% 35.00% Large Amount 19.40% 7.69% 17.50% Total 100.0% 100.0% 100.0%
  • 29. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 29 Visualizing Categorical Data: Doughnut Charts  A Doughnut Chart can be used to represent the data from a contingency table. DCOVA Invoices with errors are much more likely to be of medium size (61.5% vs 30.8% & 7.7%). No Errors Errors Total Small Amount 50.75% 30.77% 47.50% Medium Amount 29.85% 61.54% 35.00% Large Amount 19.40% 7.69% 17.50% Total 100.0% 100.0% 100.0% 30.8% 61.5% 7.7% 30.8% 29.9% 19.4% Invoice Size & Errors Inner Ring With Errors, Outer Ring No Errors Small Medium Large
  • 30. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 30 Visualizing Numerical Data By Using Graphical Displays Numerical Data Ordered Array Stem-and-Leaf Display Histogram Polygon Ogive Frequency Distributions and Cumulative Distributions DCOVA
  • 31. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 31 Stem-and-Leaf Display  A simple way to see how the data are distributed and where concentrations of data exist. METHOD: Separate the sorted data series into leading digits (the stems) and the trailing digits (the leaves). DCOVA
  • 32. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 32 Organizing Numerical Data: Stem and Leaf Display  A stem-and-leaf display organizes data into groups (called stems) so that the values within each group (the leaves) branch out to the right on each row. Stem Leaf 1 67788899 2 0012257 3 28 4 2 Age of College Students Day Students Night Students Stem Leaf 1 8899 2 0138 3 23 4 15 Age of Surveye d College Students Day Students 16 17 17 18 18 18 19 19 20 20 21 22 22 25 27 32 38 42 Night Students 18 18 19 19 20 21 23 28 32 33 41 45 DCOVA
  • 33. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 33 Visualizing Numerical Data: The Histogram  A vertical bar chart of the data in a frequency distribution is called a histogram.  In a histogram there are no gaps between adjacent bars.  The class boundaries (or class midpoints) are shown on the horizontal axis.  The vertical axis is either frequency, relative frequency, or percentage.  The height of the bars represent the frequency, relative frequency, or percentage. DCOVA
  • 34. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 34 Visualizing Numerical Data: The Histogram Class Frequency 10 but less than 20 3 .15 15 20 but less than 30 6 .30 30 30 but less than 40 5 .25 25 40 but less than 50 4 .20 20 50 but less than 60 2 .10 10 Total 20 1.00 100 Relative Frequency Percentage 0 2 4 6 8 5 15 25 35 45 55 More Frequency Histogram: Age Of Students (In a percentage histogram the vertical axis would be defined to show the percentage of observations per class). DCOVA Histogram: Temperature
  • 35. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 35 Visualizing Numerical Data: The Percentage Polygon  A percentage polygon is formed by having the midpoint of each class represent the data in that class and then connecting the sequence of midpoints at their respective class percentages.  The cumulative percentage polygon, or ogive, displays the variable of interest along the X axis, and the cumulative percentages along the Y axis.  Useful when there are two or more groups to compare. DCOVA
  • 36. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 36 Visualizing Numerical Data: The Frequency Polygon DCOVA Useful When Comparing Two or More Groups
  • 37. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 37 Visualizing Numerical Data: The Percentage Polygon DCOVA
  • 38. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 38 Visualizing Numerical Data: The Cumulative Percentage Polygon (Ogive) DCOVA Useful When Comparing Two or More Groups
  • 39. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 39 DCOVA Visualizing Numerical Data: The Cumulative Percentage Polygon (Ogive)
  • 40. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 40 Visualizing Two Numerical Variables By Using Graphical Displays Two Numerical Variables Scatter Plot Time- Series Plot DCOVA
  • 41. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 41 Visualizing Two Numerical Variables: The Scatter Plot  Scatter plots are used for numerical data consisting of paired observations taken from two numerical variables.  One variable’s values are displayed on the horizontal or X axis and the other variable’s values are displayed on the vertical or Y axis.  Scatter plots are used to examine possible relationships between two numerical variables. DCOVA
  • 42. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 42 Scatter Plot Example Volume per day Cost per day 23 125 26 140 29 146 33 160 38 167 42 170 50 188 55 195 60 200 Cost per Dayvs. Production Volume 0 50 100 150 200 250 20 30 40 50 60 70 Volume per Day C ost per D ay DCOVA
  • 43. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 43  A Time-Series Plot is used to study patterns in the values of a numeric variable over time.  The Time-Series Plot:  Numeric variable’s values are on the vertical axis and the time period is on the horizontal axis. Visualizing Two Numerical Variables: The Time Series Plot DCOVA
  • 44. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 44 Time Series Plot Example 0 20 40 60 80 100 120 2008 2010 2012 2014 2016 2018 Number of Franchises Year Number of Franchises, 1996-2004 Year Number of Franchises 2009 43 2010 54 2011 60 2012 73 2013 82 2014 95 2015 107 2016 99 2017 95 DCOVA
  • 45. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 45  A multidimensional contingency table is constructed by tallying the responses of three or more categorical variables.  Can be used to discover possible patterns and relationships in multidimensional data that simpler tables and charts would fail to make apparent.  As a practical rule, tables should be limited to no more than three or four variables.  In typical use, these tables:  Extend contingency tables to two or more row or column variables, or  Replace the frequencies found in a contingency table with summary information about a numeric variable. Organizing A Mix Of Variables: The Multidimensional Contingency Table DCOVA
  • 46. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 46 A Multidimensional Contingency Table Tallies Responses Of Three or More Categorical Variables Two Dimensional Table Showing Fund Type and Risk Level for sample of 479 retirement funds. DCOVA Three Dimensional Table Showing Fund Type, Market Cap, and Risk Level for the sample of the 479 retirement funds.
  • 47. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 47 Excel, Minitab, and JMP Can Be Used To Create Multidimensional Contingency Tables  In Excel creating a Pivot Table yields an interactive display of this type.  In JMP you can create a table that is also interactive.  In Minitab you can create such a table but it is not interactive.  JMP and Minitab have many specialized statistical & graphical procedures (not covered in this book) to analyze & visualize multidimensional data. DCOVA
  • 48. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 48 Drilling-Down On A Table Reveals The Data The Table Summarizes  Clicking a cell in an Excel table displays the rows of data associated with that cell.  Clicking a cell in a JMP table highlights those the rows of data that are the source for that cell.  Drill-down is perhaps the simplest form of data discovery. DCOVA
  • 49. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 49 Drill-Down Reveals The Data Underlying A Higher-Level Summary DCOVA Results of drilling down to the details about small value funds with low risk revealing the ten-year return ranges from 4.83% to 9.44%.
  • 50. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 50 Displays To Visualize A Mix Of Many Variables  Displays are more useful than a multidimensional contingency table with many row and column variables.  The data (not just summary statistics) can be shown for numerical variables.  Multiple numerical variables can be presented in one summarization.  Visualizations can reveal patterns that can be hard to see in tables. DCOVA
  • 51. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 51 Colored Scatter Plots Visualize Both Numerical Variables & Categorical Variable(s) DCOVA Observations: Large Market Capitalization Funds (red dots) 1. Relatively have best returns and lowest expense ratios. 2. Some have either low returns or high expense ratios or both. JMP Colored Scatter Plot
  • 52. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 52 Bubble Charts Extend Scatter Plots  Use the size of points (called bubbles) to represent the value of an additional variable.  In Excel and Minitab the additional variable must be numerical.  In JMP the variable can be either numerical or categorical. DCOVA
  • 53. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 53 DCOVA An Excel PivotChart Visualizes Specific Categories From A PivotTable Summary Low Risk Small Market Cap Funds Have The Highest Mean Return Among Low Risk Funds.
  • 54. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 54 Treemaps Are Graphical Displays Of Contingency Tables DCOVA Excel Treemap: Size of tiles correspond to the frequency in a cell. JMP Treemap: Size of tiles correspond to the value of the numeric variable Market Cap.
  • 55. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 55 DCOVA Sparklines Are Compact Time-Series Visualizations Of Numerical Variables Movie revenues by week per month
  • 56. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 56 Filtering and Querying Data  Two operations associated with preparing tabular or visual summaries are Data Filtering and Querying.  Data filtering selects rows of data that match criteria; specified value(s) for specific variable(s).  Data Querying is similar but may not select all of the columns of the matching rows.  Excel, JMP, and Minitab all have various filtering & query features. DCOVA
  • 57. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 57 Example Of JMP & Minitab Filtering / Querying DCOVA Selecting all rows in value retirement funds that have ten-year return percentages that are greater than or equal to 9.
  • 58. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 58 Excel Slicers Filter & Query Data From A Pivot Table  A slicer is a panel of clickable buttons superimposed over a worksheet.  Each button in a slicer represents a unique value of a variable found in a the source data of a PivotTable.  By clicking buttons in the slicer panels, you query the data. DCOVA
  • 59. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 59 DCOVA Example Of Slicers For The Retirement Funds Workbook With the four slicers below, you can ask questions such as: 1. What are the attributes of the fund(s) with the lowest expense ratio? 2. What are the expense ratios associated with large market cap value funds that have a star rating of five?
  • 60. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 60 DCOVA Answering The Questions What are the attributes of the fund(s) with the lowest expense ratio? The updated PivotTable (not shown below) reveals only one such fund. What are the expense ratios associated with large market cap value funds that have a star rating of five? The expense ratios for these funds are: 0.83, 094, 1.05, 1.09, 1.18, and 1.19.
  • 61. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 61 The Challenges in Organizing and Visualizing Variables  When organizing and visualizing data need to be mindful of:  The limits of other’s ability to perceive and comprehend.  Presentation issues that can undercut the usefulness of methods from this chapter.  It is easy to create summaries that:  Obscure the data or  Create false impressions.  Contain Chartjunk DCOVA
  • 62. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 62 An Example Of Obscuring Data, Information Overload DCOVA
  • 63. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 63 False Impressions Can Be Created In Many Ways  Selective summarization:  Presenting only part of the data collected.  Improperly constructed charts:  Potential pie chart issues.  Improperly scaled axes.  A Y axis that does not begin at the origin or is a broken axis missing intermediate values.  Chartjunk. DCOVA
  • 64. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 64 An Example of Selective Summarization, These Two Summarizations Tell Totally Different Stories DCOVA Company Change from Prior Year Company Year 1 Year 2 Year 3 A +7.2% A -22.6% -33.2% +7.2% B +24.4% B -4.5% -41.9% +24.4% C +24.9% C -18.5% -31.5% +24.9% D +24.8% D -29.4% -48.1% +24.8% E +12.5% E -1.9% -25.3% +12.5% F +35.1% F -1.6% -37.8% +35.1% G +29.7% G +7.4% -13.6% +29.7%
  • 65. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 65 How Obvious Is It That Both Pie Charts Summarize The Same Data? DCOVA Why is it hard to tell? What would you do to improve?
  • 66. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 66 Graphical Errors: No Relative Basis A’s received by students. A’s received by students. Bad Presentation 0 200 300 FR SO JR SR Freq. 10% 30% FR SO JR SR FR = Freshmen, SO = Sophomore, JR = Junior, SR = Senior  100 20% 0% % Good Presentation DCOVA
  • 67. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 67 Graphical Errors: Compressing the Vertical Axis Good Presentation Quarterly Sales Quarterly Sales Bad Presentation 0 25 50 Q1 Q2 Q3 Q4 $ 0 100 200 Q1 Q2 Q3 Q4 $  DCOVA
  • 68. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 68 Graphical Errors: No Zero Point on the Vertical Axis Monthly Sales 36 39 42 45 J F M A M J $ Graphing the first six months of sales Monthly Sales 0 39 42 45 J F M A M J $ 36 Good Presentations Bad Presentation DCOVA
  • 69. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 69 Graphical Errors: Chart Junk, Can You Identify The Junk? DCOVA Bad Presentation Good Presentation  Left illustration adapted from S. Watterson, “Liquid Gold—Australians Are Changing the World of Wine. Even the French Seem Grateful.” Time, November 22, 1999, p. 68-69
  • 70. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 70 Best Practices for Constructing Visualizations  Use the simplest possible visualization.  Include a title & label all axes.  Include a scale for each axis if the chart contains axes.  Begin the scale for a vertical axis at zero & use a constant scale.  Avoid 3D or “exploded” effects & the use of chartjunk.  Use consistent colorings in charts meant to be compared.  Avoid using uncommon chart types including radar, surface, bubble, cone, and pyramid charts. DCOVA
  • 71. Copyright © 2020 Pearson Education Ltd. A LWAY S L E A R N I N G Slide 71 Chapter Summary In this chapter we covered:  Organizing and visualizing categorical variables.  Organizing and visualizing numerical variables.  Summarizing a mix of variables.  Avoiding common errors when organizing and visualizing variables.