This document discusses measurement and descriptive statistics. It defines different levels of measurement including nominal, ordinal, interval and ratio scales. It also describes various descriptive statistics and plots used to summarize data such as frequency tables, bar charts, histograms, frequency polygons, box and whisker plots, measures of central tendency (mean, median, mode), and measures of variability (range, standard deviation, interquartile range). The key points are that different statistical analyses require different levels of measurement and that descriptive statistics and plots are used to describe and visualize the distribution of values in a dataset.