Social Media Statistics
- 1. SOCIAL MEDIA STATISTICS Director of Publicity NORTH TEXAS ECO-REPS UNIVERSITY OF NORTH TEXAS Relvyn Lopez
- 2. Facebook As of mid-August, almost 0 people were being reached due to inactivity. As of August 26th, the first post of the 2014 Fall semester was posted on Twitter, kick-starting the beginning of a great semester. Every month from there on, around 10 people per post were receiving the information on a daily basis and interacting with our links and photos. When early October hit, so did our contests and program announcements. The Neon Bike Ride was receiving positive feedback and shares throughout the Facebook universe and shares/likes/comments were boosting out visits and interactions. The peak number of full-fledge interactions our posts received was 45 clicks, which means 45 people actually received our information and clicked links. When late October came around, the digital push of our D.I.Y Project program was very successful and accepted among many. It became the source of our peak post interactions which was 93. This led to a great and successful event as over 100 people attended and participated in it. The digital push was widely received and, overall, a success.
- 3. As shown in the screen capture below, our most successful post was spread among countless timelines and seen by over 1,000 people. This post was a giveaway, which only comes to show that the general audience really loves contests and giveaways. Everybody loves free stuff, and it is not very difficult for them to like and share a post to be entered into a drawing for a prize pack. If I were to give any advice to a person handling social media and trying to increase their audience, I would highly recommend more frequent contests and giveaways that allow for people to share the page and have the possibility of winning something. It most definitely is a win-win.
- 4. Other posts that generated a lot of buzz were Volunteer opportunities, program/event announcements, and sustainability facts. Notice, also, that all our top posts contained either a link or an attached photo. These two are sure to grab attention, expand your audience, and increase your views. My first post of the semester was on August 20th , 2014. The amount of likes the North Texas Eco Reps page had the same day was 351 likes. As of today, December 1st , the current count of likes we have is 526, and counting! Within my 3-4 month time period of working on our social media, I have managed to accumulate 175 new likes. That is 175 more people who reach our message and see our updates and event invites, whether they are on campus or off campus. Even though it is ideal for most of our audience to be from UNT, there have been several who aren’t which is even better because it means our message is being spread beyond campus.
- 5. Twitter My first post on our Twitter account was on August 24th, 2014. As of that day, we had 262 followers. Today, December 1st, we now have 311 followers on our page. That means we gained 59 followers. This increase in followers was mostly the result of online interaction and verbal spread of word, as well as contests. When you interact with other accounts and help get their message out, they are most likely to do the same for you. Also, it is great to build friendships with other people who work directly with the social media for their club or organization so they can also help you promote your contests and messages online as a friendly gesture. This can eventually build and develop into a good professional relationship.
- 6. Here, it shows the statistics of our page’s followers and the commonalities of the unique interests they share. The top 5 common interests that most of our followers shared were that 27% of them are in graduate school, 19% of our followers support green solutions, 13% are non-profits, 5% having some type of connection to construction, and 4% represent National Parks. The top common interests of all our follows is, in order from most to least common, comedy, music, business and news, politics and current events, graduate school, movie news, and tech news. This helps you learn about the types of posts your followers would be most interested in. Could also contribute when ideating a program or when you are creating your next post and update. This list is also very important because just knowing the origin and general interest for your audience can be good for any future use, studies, or research. It lets you know who you are targeting and the commonplaces those targets form. It could also be used as a form of research when in need of help, information, or some type of alliance. When coming up with programs, it would also be a great way to network and possibly seek help or assistance with a certain program or two. UNT may not have all the resources you’d like, but UNT does not stop you from seeking outside alternatives for those needed resources. In fact, they encourage it. Especially if it is free. Free is good because that is less money the university has to spend. If it’s there, and it’s an option, and it’s free, and it’s acceptable, then take that offer!
- 7. According to the first graph, the greater average of tweets ever posted from our Twitter account have been posted on Mondays. Second highest to follow up is Friday. I completely understand these statistics because I, too, have realized that as the week continues, I become less engaged on social media until Friday. I guess the reason I become more engaged on Friday as opposed to Wednesday or Thursday is because it is the end of the week so I just figure I’d add some last posts and pictures to leave the week with a *bang* and start up again the next week. Also, Fridays are typical the days of giveaways so I just add that extra spark to Friday’s to make them special.
- 8. Looking at the second graph, it lets me know around what time of day our Twitter is more active, or when we tend to be online most and tweet. We tend to be more active and tweeting between the hours of 12:00pm – 3:00pm, 1:00pm being our peak and highest average. There has been a few late-night posts that have been tweeted, possibly because of late announcements: contest winners or program announcements, forgotten tweet ideas that are remembered at night, or just simple boredom that leads to endless scrolling on our Twitter page, reading facts and updates on world news. The third graph depicts the accounts that we most retweeted throughout the history of our Twitter account. The account we’ve most retweeted is UNT Sustainability’s account, @WeMeanGreen. This is very reasonable seeing as how we are allies and have volunteered for one another. This correlates back to what I talked about earlier when I mentioned building professional relationships and how supporting another person can lead to mutual support from them, as well.
- 9. Instagram Our Instagram account has been one of the least-impacted social media platforms in terms of followers and gains. Also, they don’t have any methods of viewing statistical relations from different time periods. Instagram is perfect for program advertisement. It is a very clear and simple way to effectively display an image, or poster, and have it advertised to several followers. My goal for the upcoming semester is to be able to raise our followers to 200, as I’ve been directing my attention more towards Twitter and Facebook because they are our biggest platforms.