- Univariate analysis refers to analyzing one variable at a time using statistical measures like proportions, percentages, means, medians, and modes to describe data. - These measures provide a "snapshot" of a variable through tools like frequency tables and charts to understand patterns and the distribution of cases. - Measures of central tendency like the mean, median and mode indicate typical or average values, while measures of dispersion like the standard deviation and range indicate how spread out or varied the data are around central values.