This document discusses quantitative data analysis and statistical measures. It describes levels of quantitative description, types of data analysis including descriptive and inferential analysis, and statistical measures used in descriptive analysis such as measures of central tendency, spread, relative position, and relationship. Specific statistical measures are defined, like mean, median, mode, range, variance, standard deviation, percentile scores, correlation coefficients, and when they are appropriate to use. Computational data analysis tools like IBM SPSS Statistics are also mentioned.